![]() ![]() ![]() It is almost bizarre to be so misleading about something like this. “Pretty bold to try and sneak 98 percent of the juice past people.” “I always assumed major corporations like that were really cautious about this kind of stuff.” “It was written properly on the ingredient list, wasn’t it? It’s the people’s fault for not checking what they drink.” ![]() “It looks delicious, but this isn’t right.” “To be fair, they never did actually say ‘100% melon juice.'” On the other hand, some comments came out in defense of the drink, saying that consumers should be more aware of what they’re buying. When news of the fine was reported, online comments were surprised that Kirin had even gotten away with it for as long as they did. The figure was arrived at by calculating the sales of the product between June 2020 and April 2022, when the original package was in use. According to the Truth-in-Advertising Law, the fine should be three percent of that amount, or to put it another way, one percent more than the amount of actual melon juice in the drink. However, it appears that the Consumer Affairs Agency wasn’t quite done with Kirin and on Jan 18 ordered the beverage maker to pay a fine of 19,150,000 yen for violating the Act against Unjustifiable Premiums and Misleading Representations. ![]()
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